CREAM 2018

The CREAM Program was launched to our customer base in early 2017, with a view to delivering positive inputs in cutting, colouring, retailing,
merchandising, business concepts and more…

Like all ideas, the process has required some evaluation and engineering to ensure the program meets the needs of the participants and seeks to improve the experience.

We are confident that the bar has indeed been raised for 2018.

The key educational components of the program will again be delivered locally… and a key networking opportunity will be offered via a National Business Conference in a unique ‘road less travelled’ environment.

Overall, the business aspect has become the key focus of the program as a direct result of customer feedback.

CREAM is once more our holistic program designed to help you to grow your business… utilising my 35 years of Salon Industry experience, leading
businesses that are large, medium and small.

This year you will meet some of the people who have mentored me along the journey.

The founding principles of CREAM are:-

CREATIVITY : injecting creative viewpoints, theory, vision and technique into your staff and product. Keeping your salon work fresh… keeping it real.

RETAIL : if you don’t know it yet – retail is the biggest key to your business profitability. We’ll help you master this critical business function with the right products, concepts and techniques that make selling retail second nature.

EDUCATION : old ideas are fine… for yesterday. Stay on the cutting edge to be the best you can be… instill real pride in your craftmanship. Your customers and your business deserve the best “the cream”!

ACCOUNTING : a business that doesn’t make a profit, no matter how much fun it is, is merely a hobby with risk… with the use of key business metrics we’ll help you understand the ‘profit engines’ of your business, the untapped potential, and areas that are sapping your profits. Profit is the ‘cream’ on top… and the building block for wealth creation.

MANAGEMENT : you can’t steer a ship without a map. It’s great to spend time working ‘in’ your business, but it’s even more productive spending time working ‘on’ your business. Modern businesses need modern practices, constant adjustment and regular refinement.




During this seminar we examine the key metrics of a Salon Business as identified in a Profit and Loss Statement.

Industry benchmarks will be discussed honestly and openly… and importantly ways and means of achieving a higher degree of profitability will be workshopped.
Commission structures, productivity concepts and simple business development ideas will be discussed in detail.

You will leave with a much better understanding of “the numbers” in your business and more importantly – how to change them for the better.



Grace Forman (Badger) and Marie Portenski opened Black Avenue in Clayfield Brisbane in early 2016. The salon has quickly grown to a staff of 8 through their quality of work and word of mouth advertising.

The key to this growth has been beautiful, contemporary colour work that clearly –
women want!

During this all day, hands on seminar, Grace and M.J will share their secrets of how to create bespoke looks that keep customers coming back for more… and recommending new clients to join the revolution.