PRAVANA

ABOUT

Founded in 2004 by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time.

The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk permanent crème color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.

PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.

The Pravana Story

Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, formulas and look books in collaboration with the industry’s most prolific stylists with an engaged following of over 1 MILLION fans across social media.</p> <p>PRAVANA was acquired by Henkel Beauty Care Professional in 2017 and is now headquartered in the world-class #AcademyofHair in Culver City, California.

WHAT WE DO

Photography

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque alias corrupti magni similique beatae, facilis ullam pariatur, veritatis commodi.

Web Design

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque alias corrupti magni similique beatae, facilis ullam pariatur, veritatis commodi.

Illustration

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque alias corrupti magni similique beatae, facilis ullam pariatur, veritatis commodi.

Products

Colour

Discover PRAVANA’s best-selling, award-winning color collections for endless possibilities and ultimate customization.

Lightening

There’s no one size fits all when it comes to creating beautiful, lightened locks. PRAVANA offers stylists innovative lightening options to accommodate any and all needs.

Developers

Care

Maintain beautiful hair color with PRAVANA’s care products, designed specifically for different after-care needs.

Styling

Discover the finishing touches you need to complete your looks! PRAVANA offers a full range of styling products for every need.

Texture Services

Texture control options are essential for in-salon, behind the chair services.

WHO WE ARE

Jordan

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque alias corrupti magni similique beatae, facilis ullam pariatur, veritatis commodi.

Natalie

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque alias corrupti magni similique beatae, facilis ullam pariatur, veritatis commodi.

Aaron

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque alias corrupti magni similique beatae, facilis ullam pariatur, veritatis commodi.

WANT TO WORK WITH US?